White Hat Technology is often generalized to create content for users rather than search engines. The content created should be easy for search engine spiders to access, rather than intending to spoof the algorithm from its intended purpose. Therefore, the general rule of thumb is to maintain security by creating content that is relevant to the target audience. Search engines value relevance - If the content on the site is what the searcher is looking for, they definitely want a higher organic list of sites.
Black Hat Technology typically involves trying to improve the rankings rejected by search engines or techniques involving fraud. A common black hat technique is to use hidden text, or use text similar to the background of a website, or to position it off-screen. Another common technique called hidden real technology is to load different pages depending on whether the page is accessed by a human or search engine spider.
Search engines will punish websites that use Black Hat technology either by lowering their organic rankings or even removing them entirely from the database. From a business perspective, this is a very costly mistake, because your competitors enjoy free organic traffic from search engines because of the high ranking of key phrases, and you will lose a lot of reasons. A notorious example is that in February 2006, Google removed BMW Germany from the database using the black hat method. However, the company has quickly apologized and cleaned up the problematic pages and eventually reverted to Google's database.
Therefore, it's important to make sure your SEO Services in Lahore gets rid of the black hat approach. You don't want to be blacklisted by search engines, which translate into a loss of sales and profits.
Keyword Research - Key Factors for Successful Implementation of SEO
Major search engines such as Google, Yahoo, MSN Live and AOL do a lot of searches every day. Before implementing SEO on your site, you must know the key phrases or keywords that the target audience uses to search for the products or services you offer.
Whether you like it or not, it is very likely that many people have never heard of your company. These people may be your customers, as long as they can find you on the search engine and buy from you. It is widely believed that building awareness is the first step in getting new customers. For example, when someone sees a TV commercial about the new car, you want him or her to buy a car on the market right now. However, there are relatively few people who are in this situation at all times. Most people who have seen TV commercials are currently not interested in buying a car. But one day they will. Therefore, advertisers know this information - the model of the car and the name of the company in the commercial will attract the attention of the audience, who may remember this information when they are ready to buy a car. The same is true for SEO.
Searchers may not know that your company offers a specific product or service unless they see your site on the search engine results page (SERP). They won't think of you unless they see your list. In most cases, searchers looking for products or services for the first time may not know any specific company or brand name because they just collect information. However, according to a study by search marketing consultancy prospect, more than 55% of searchers expect to see big brands at the top of search results. The same study also showed that more than 66% of searchers believe that sites listed at the top of search results are top companies in their field. So how can you imagine how this will affect your company's brand awareness? If your company's website is not listed at the top of the search results, they won't treat your company as a "big brand." Therefore, it is important to optimize the keywords or key phrases that potential customers will use to find the products or services you offer.
So which types of keywords or key phrases should you choose? Businesses should target keywords related to their website content. Basically, keywords can be divided into three types, namely: "too hot keywords", "just right keywords" and "too cold keywords". Too hot keywords are word search terms such as "Translation", which don't seem to have enough goals to get the conversion. These keywords often lead to higher searches (naturally easy to optimize), but conversions may not be as good as targeting keywords that are in the "just right" category. (Eg: the translation agency Singapore) By optimizing these "just right" keywords, companies can get more targeted traffic to their sites and increase conversion opportunities.
Choosing the right keywords is the real beginning of any SEO effort. Once you've determined the correct set of keywords to target, you can begin the work of SEO.
Why Do You Need to Outsource SEO?
SEO is a very time consuming process because of the need for constant fine-tuning and monitoring. Therefore, it is recommended that you hire a search engine optimization organization to plan your company's optimization plan.
Professional SEO Services agencies will review your website and make recommendations to improve your search engine rankings and website traffic. Once they start optimizing your site, they will provide suggestions and monitoring reports so you can understand their progress.
Last but not least, in order to achieve successful optimization results, if you have your own IT department, it is important that your SEO agency work closely with your website designer. This is because your company website needs to be visually appealing and search engine friendly to achieve high organic rankings and conversions.